The vineyards are located on the Collina Bellavista (Bellavista Hill), so called because of its splendid position that, from a single point, embraces Lake Iseo and the entire Po Valley as far as the Alps.
Vittorio Moretti, with far-sightedness, dedicates particular attention to purchasing new vineyards to arrive at the current 203 hectares under vine, included in the 'Franciacorta' vocation zone.
In 1981, Vittorio Moretti met the oenologist Mattia Vezzola, who joined the company in the same year. His role would be decisive in defining Bellavista's style.
In 2007, Mattia Vezzola was awarded the important career recognition by the Gambero Rosso-Slow Food's guide Vini d'Italia- as 'Oenologist of the Year'.